Art of the Animated GIF

Art of the Animated GIF

Learn about the history of animated GIFs and make your own.

Brief

The animated GIF is a form of digital image that is roughly 35 years old, but recent years have seen its resurgence through popular use in social content sites like Tumblr and Reddit as well as its widespread adoption in messaging apps. In this module, learn about the technical history of that format, including why that format was first created and why, most of the time, something we see or use as an animated GIF on the web or via an app is almost certainly not using that format. Explore how uses of GIFs have evolved along with other media, and spend some time making and sharing your own GIFs.

Learning Objectives

  • learn about the design and history of the GIF image format, its technical specifications, as well as similar formats
  • explore discursive practices specific to GIFs in different communities and contexts
  • explore artistic and forms of animated GIF including net art, cinemagraphs, and glitch

Options and Variations

Explore GIFs in History. How do you pronounce GIF? Who made the GIF format and why? What is the current legal status of the GIF patent and how has that changed over the years? Where did the very similar PNG image format come from and why? Are GIFs still popular, or have you seen their use change? How has the art world embraced animated GIFs?

Learn How to Make GIFs. What are the best tools for making different types of GIFs? What are the advantages and disadvantages of using a web-based, video to GIF tool like Imgur's versus doing it "the hard way" with a frame-by-frame approach?

Make Some GIFs. Create a seamless, 12-frame loop in GIMP. Convert a video clip into a GIF. Make a cinemagraph-style GIF. Make and share "GIF essay," or series of GIFs (possibly with captions) that tell a story or attempt to persuade your reader/viewer.

Making it Meaningful

Examples

Resources and Tools

Bibliography

About Flipboard. “On the Red Couch with Cinemagraph Co-Founder Kevin Burg,” October 10, 2013. https://about.flipboard.com/inside-flipboard/on-the-red-couch-with-cinemagraph-co-founder-kevin-burg.
Gross, Doug. “It’s Settled! Creator Tells Us How to Pronounce ‘GIF.’” CNN Business, May 22, 2013. https://www.cnn.com/2013/05/22/tech/web/pronounce-gif/index.html.
Jackson, Lauren Michele. “We Need to Talk About Digital Blackface in GIFs.” Teen Vogue, August 2, 2017. https://www.teenvogue.com/story/digital-blackface-reaction-gifs.
Johnson, Paddy. “A Brief History of Animated GIF Art, Part One.” artnet News, August 2, 2014. https://news.artnet.com/art-world/a-brief-history-of-animated-gif-art-part-one-69060.
Tait, Amelia. “GIFs Are For Boomers Now, Sorry.” Vice (blog), January 17, 2022. https://www.vice.com/en/article/z3nzb4/gifs-are-for-boomers-now.